Navigating CEO Pitfalls: The Crucial Role of Honesty and Transparency on Boards

Board Director
5 min readMar 8, 2023

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Once upon a time, boards were exclusive cliques filled through personal connections. Boards were a bit more insular back then. There was a familiar dynamic of many board recruitment from people’s networks. Back then, they focused mainly on supporting management and avoiding governance glitches.

In today’s business environment, the stakes are higher, and the expectations are more significant than ever. With our work under constant scrutiny from the public eye, directors must bring a heightened level of rigor to their discussions and approach their responsibilities with an unwavering commitment to independence. Directors need to consider all stakeholders’ needs and make decisions that are in the company’s best interest, even if they are not the most popular or expedient. Failure to do so is not an option in today’s demanding external environment.

At the Board Director, we believe in embracing the changing landscape of board leadership. We understand that building a solid foundation of trust with the CEO is critical. As a board member, you must recognize that you won’t have access to all the details of the company’s inner workings, nor should you. However, it’s crucial to have confidence that the CEO views the board as a valuable partner in navigating challenges and working towards shared goals.

CEO and Board Trust

There’s that common expression about “noses in, fingers out” to describe the role of directors. First, you have to develop a high level of trust with the CEO. Because as a board member, you will never know everything happening inside the company, nor should you. You need to trust that the CEO isn’t just going to bring the good news to the board and instead sees the board as a partner in sorting through challenging issues. Next, you must pick the right moments to ask questions. Sometimes a one-on-one or sidebar conversation is best for asking about a subject.

CEOs often fail to reach their full potential due to a lack of honest feedback and an inability to anticipate changes, potentially due to overconfidence. In addition, as individuals move up the organizational ladder, they may receive less candid feedback from those around them. However, seeking and encouraging critical feedback is essential for growth and success as a CEO. Unfortunately, some CEOs fail to foster a culture of transparency, which can be detrimental to their leadership and decision-making. Insulating oneself from unvarnished truths is a significant mistake.

An excellent board of directors can be a powerful ally for CEOs. By creating a culture of transparency and open communication, the board can provide critical feedback to the CEO, helping them to identify blind spots and anticipate future challenges. A strong lead director can play a significant role in this process, providing a sounding board for the CEO and ensuring that the board is aware of any potential issues that may be on the horizon. In addition, by working together, the CEO and the board can develop a shared vision and ensure everyone aligns around common goals for the organization. This, in turn, can lead to improved performance and tremendous success for the organization, benefiting all stakeholders, from employees to customers to shareholders.

CEO Performance Assessment

A best practice is to have a robust conversation every year about the CEO’s critical priorities for the year. Of course, there will be some financial metrics, but in any given year, there will be other priorities, such as the development of the executive team. So it’s essential to discuss a scorecard that reflects initiatives beyond our total shareholder return or EBITDA for the year.

Evaluating the performance of the CEO is just as critical as any other aspect of board oversight. For a thorough evaluation, we recommend having candid discussions that go beyond the confines of financial metrics. Prioritizing initiatives like developing the executive team and reflecting them on a scorecard can be helpful.

Deciding Factors Before Joining A Corporate Board

How to make sure the CEO is trustworthy before joining a board? Ask questions about how they like to work with the board and give examples of formative experiences with the board or a board member. Ask for an example of an incident they felt was not helpful. And indeed, ask for their point of view on the long-term strategy and the risks the company faces. You can also learn a lot by talking to other board members and ensuring alignment with what you’re hearing.

Getting Trained Before Joining the Corporate Board

BDI’s Corporate Board Fundamentals Course is the ideal solution for individuals who want to become effective board members. Our comprehensive course provides you with the knowledge, tools, and skills you need to make an impact in your organization and the boardroom.

The online Corporate Board Fundamentals Course covers various topics, including corporate governance, board responsibilities, financial oversight, strategic planning, risk management, board etiquette, and culture.

Upon completion of the course, you will receive a certificate from BDI that demonstrates your mastery of board fundamentals. This certification will give you a competitive edge in the boardroom and set you apart from other candidates.

With the Corporate Board Fundamentals Course, you will confidently walk into any board. You will have the knowledge and skills to contribute meaningfully to board discussions and decisions and help drive your organization’s long-term success.

Investing in your board education is one of the most important things you can do for your career as a director or board member. So enroll in BDI’s Corporate Board Fundamentals Course today and take the first step towards becoming a powerhouse director who impacts your organization.

In conclusion, the key to avoiding common pitfalls and improving company performance lies in two important values: honesty and transparency. When you practice these values, you set the stage for success and avoid adverse outcomes. But that’s not all; certified board members can take your company’s governance to the next level and help you make better decisions that drive results.

Certified board members can significantly enhance the effectiveness of the entire board and ultimately benefit the CEO and the bottom line. By possessing the necessary skills and knowledge, certified board members can provide valuable insights and contributions to the decision-making process, thus improving the overall governance of the board. So don’t wait any longer to implement this crucial advice — it could be the difference between success and failure! For more information on our BDI’s Corporate Board Fundamentals Course, visit https://www.boarddirectorinstitute.com/corporate-board-fundamentals-course.

Thank you, and see you next time!

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Board Director
Board Director

Written by Board Director

Increasing the impact, influence and income of nonprofit organizations.

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